The club is going to sign a one-year sponsorship contract with Lotus Cars.
The club released their latest home kit at the end of last month.
Jeffery ruled out future betting deals while he stressed that the club must assess all opportunities for sponsorship.
Jeffrey said that there were sponsorship opportunities in the betting space. There is a higher partnership fee found in industries such as betting.
When it comes to betting on the front of our shirts, we believe this is the time, as a board and club-wide decision, to almost self-regulate.
With the current structure of the club, we will never again have a betting brand on the front of our shirts.
Jeffrey stated that the club wanted to self-regulate.
He continued, “We always had an interest in working with Lotus, and weighed that up against a significant betting offer, and we believe that this is the right time to self-regulate.”
There was a decision that needed to be made. The front of the shirt is where the higher revenue comes from. That is in the hundreds of thousands in the Championship and millions in the premier league.
It doesn’t outweigh the potential loss in revenue if you have a betting sponsor.
According to sources who spoke to The Times, a voluntary ban of betting company sponsorships will be discussed at the upcoming Premier League shareholders meeting.
During the meeting, The Big Step urged the clubs to vote against betting sponsorship in football.
As part of the 2005 Gambling Act Review white paper, the news comes in the context of wider UK debate on potential limitations on the gambling sector.
The document has been rumored to include football gambling sponsorship bans.
The white paper has been delayed a number of times, and was recently delayed once more as a result of Boris Johnson stepping down as Prime Minister.
Norwich City have announced that they will not be renewing their sponsorship deal with betting company Paddy Power. “We believe this is the time, as a board and club-wide decision, to almost self-regulate when it comes to betting on the front of our shirts,” said the club’s chairman. The club will sign a one-year sponsorship deal with Norfolk-based car manufacturer Lotus Cars.