Entain takes 1.5 million online bets

Entain takes 1.5 million online bets

More than half of the bets placed across Entain’s brands have been from people in the UK, followed by Germans and Brazil.

In the UK, there has been a five-fold increase in the total number of bets placed on the tournament, up to and including the semi-final, compared to the Women’s Euro 2017. A six-fold increase in bets placed by women was noted by Entain.

Out of all the bets from the UK, almost 60 percent have been on England to win the tournament.

England will play Germany in the final of the World Cup at Wembley Stadium on July 31st, with almost all of the bets placed by Ladbrokes Digital UK being for England to win in 90 minutes.

There has been an increase in the number of online bets on women’s football, with the number of online bets on the Women’s Uefa Champions League 61% higher than the equivalent figure for the 2019-20 tournament.

The Women’s FA Cup drew 130% more online bets than the 2019-20 event, while the two tournaments also experienced increases in bets from women of 79% and 212%, respectively.

Julie Doleman, managing director for digital in the UK and Ireland, said that women’s football has seen a phenomenal rise in popularity in recent years.

We are able to offer our fans exciting experiences and get them close to the action because of our bench strength of global sporting brands. We are really excited to see what the future holds for the sport with the Women’s World Cup taking place next year.

Entain was named as one of a number of leading industry groups and businesses that joined forces to carry out long-term research exploring the growth in women’s sports.

The International Betting Integrity Association and the All-In Diversity Project will work together with the German Sports University of Cologne to conduct research.

The links between the popularity of women’s sports, betting on women’s sports and rising numbers of female sports bettors will be the focus of the initiative.

Summary:

Almost half of the bets placed on the Women’s Euro 2022 have been from people in the UK, compared to 22% in Germany and 16% in Brazil. There has been a five-fold increase in the total number of bets placed on the tournament, up to and including the semi-finals.