BetTarget will be the ring sponsor of the Bare Knuckle Fighting Championship, which will be held at Wembley Stadium on August 20.
With more than 3,000 live events every month and tens of thousands of pre-event markets, BetTarget provides odds and live betting on a variety of major sports.
“Bare Knuckle fighting is becoming one of the most popular combat sports in the world,” said Mark Thorne. BetTarget has a fan base that is above the age of 21 and this event is a great fit.
This fight card will expose our brand to a massive audience.
The BKFC is scheduled to broadcast to 133 million homes in more than 60 countries as part of the partnership, which intends to give BetTarget substantial brand exposure. The event is predicted to top 300,000 live viewers, with an expected rebroadcast of 25 million.
EBet undertook a range of drastic measures in an effort to boost profitability, including reducing its total number of employees and contractors by over 50%.
The company reported an adjusted EBITDA loss of $4.7m for Q2 and an adjusted EBITDA loss of $4m for Q3 and wanted to achieve a positive result for this month.
There were plans to redistribute resources in a renewed focus on i gaming.
In May of this year, EBet changed its name to better reflect the company’s business and its mission of providing innovative wagering and technology.
BetTarget will be the ring sponsor of the Bare Knuckle Fighting Championship, which will be held at Wembley Stadium on August 20. BetTarget offers odds and live betting on a range of major sports, with over 3,000 live events per month and thousands of pre- event markets.