Nolimit City signs a deal with bet365

Nolimit City signs a deal with bet365

Nolimit City has signed a deal with bet365 that will see their content on the latter’s games vertical.

bet365 aims to grow its portfolio of studios with the addition of online suppliers, the latest of which is Nolimit City, according to the operator.

Nolimit City CCO and MD Malcolm Mizzi said that they were lost for words with this one. Having a direct partnership with a leading household name in the world of betting is something of immense pride and jubilation for us at house Nolimit. Over the years, we have grown and exceeded expectations.

A bet365 spokesman commented: “We are excited to welcome Nolimit City into our portfolio of innovative and cutting-edge gaming content partners.” We feel that the partnership is a great fit for our exclusive Games product because of the innovative in-game features built in to exciting new slots.

Nolimit City was acquired by Evolution last month, with the latter paying 200m upfront for the online slot games producer, with an additional 140m to be paid in earn- outs. There is a total payable cash amount of 340m for all of the shares in Nolimit City.

Nolimit City titles include games such as Mental, San Quentin, and East Coast/ Evolution noted that the acquisition aligned with its strategy to supply customers with “the best” gaming content, with Nolimit joining the likes of NetEnt, Red Tiger and Big Time Gaming in the company’s portfolio

Summary:

UK-based software supplier Nolimit City has signed a deal with bet365, with the agreement taking the former’s content on the latter’s games vertical. Nolimit City was acquired by Evolution Gaming last month, with the latter paying 200m ($210.4m) upfront for the online slot games producer, with an additional 140m to be paid in earn-outs.