Mischief has been named the creative agency of record by FanDuel Casino.
Mischief has been charged with cementing the position of FanDuel Casino as the duo prepare to launch their debut campaign later this year.
Compared to the brand’s sportsbook offering, the casino platform appeals to a broader audience, with usage roughly even among men and women.
The brand said that the casino gives Mischief “fertile ground” for new customer engagement initiatives, including “cross-sell opportunities into other areas of the business.”
Daniele Phillips, the VP of Casino Brand Strategy at FanDuel, gave an insight into what the business wants to stray from.
She said that as more and more states begin to welcome online casinos, they want to do it in an unexpected way that is so far away from category conventions.
There is a sector that is ripe for disruption. Our agency partner is known for blowing stuff up.
The co- founder and chief creative officer of Mischief expressed a similar inclination towards the unconventional.
He said that they were looking forward to creating an unmistakable edge for the casino. Our kind of people are the FanDuel team, they are savvy, strategic and up for rocking the boat. We are really excited to be partnering.
New Jersey, Pennsylvania, Michigan and West Virginia are the states where the casino platform is currently live.
US-based online casino platform Casino has named Mischief as its creative agency of record. Mischief Co-founder and Chief Creative Officer Greg Hahn said, “We’re looking forward to creating an unmistakable edge for Casino.” The platform is currently live in four states: New Jersey, Pennsylvania, Michigan and West Virginia.