PlayOjo launches a new campaign

PlayOjo launches a new campaign

PlayOjo launched its newest advertising campaign.

The TV & digital media strategy is designed to dramatise the feel good feeling, alluding to the recently updated logo and tagline, which the operator has refreshed its brand with.

PlayOjo’s renewed focus on delivering what it calls “the Ojo feeling” for players highlights the operator’s desire to push player satisfaction as part of its latest advertising push.

The new campaign was launched on 20 July and is intended to increase the awareness of PlayOjo’s brands across the industry.

Peter Bennett, PlayOjo’s Global Head of Brand stated: “We want PlayOjo to become the brand famous for making the player experience as fun as possible, for doing more of the stuff we know players love.”

“This includes things like having thousands of slots, live casino and bingo games, giving money back on every bet and having restriction-free winnings, and removing all the things that get in the way of them feeling good like fake bonuses, shifty small print and minimum withdrawals.”

The base for many European casino brands is provided by SkillOnNet’s iGaming system.

Summary:

UK-based online casino operator PlayOjo has launched its latest advertising campaign, which focuses on a character called Madame Ojo. PlayOjo’s Global Head of Brand Peter Bennett said, “We want PlayOjo to become the brand famous for making the player experience as fun as possible, for doing more of the stuff we know players love.”