Gambling industry trade group Jdigital is trying to change the mind of the government about the advertisement rules in the country. The new restrictions that apply to advertisement are hurting the business. They are what many European countries seek to implement as tested consumer protection measures.
Jdigital is in favor of relaxing the current gambling advertisement measures
Television and radio advertisements of gambling products have been restricted to the early hours of the morning, making their impact very limited. There is a small exception in the Royal Decree on the Commercial Communications of Gambling Activities, which does not apply to digital advertising on social media.
If it is targeted at each brand’s followers as opposed to the broader network of users on the same platform, then social media advertisement may still appear. Under the new rules, operators must only target consumers with their ads that are of the legal gambling age, although anyone who has been verified may receive advertisement materials.
Jdigital wants to contest the measures and reverse or water them down. A recent ruling by the Third Chamber of the Supreme Court made it easier for the trade group to question whether the reforms of gambling were in accordance with the constitution.
Temporary measures turn into legal problems
The measures were supposed to be temporary precautions against excessive or reckless gambling practices by isolated consumers. These measures were quickly adopted to be a part of a bigger framework designed to reregulate the entire market.
According to Jdigital, the manner in which the new gambling-related regulations have been passedinfringes on the freedom of enterprise. The Ministry of Consumer Affairs has been urged by Jdigital to start a discussion and consider ways to address the advertisement rules in Spain.
Gambling industry trade group Jdigital has urged the Spanish government to relax the new restrictions that apply to advertisement of gambling products. TV and radio advertisement of gambling products has been restricted to the wee hours from 1 am to 5 am. The measure applies to digital advertising on social media and YouTube, although there is a small exception in the Royal Decree on the Commercial Communications of Gambling Activities.