According to a report by the Sydney Morning Herald, Entain has launched several online racing channels in Australia as part of a new media arm.
Four online horse and greyhound racing channels have been launched by the bookmaker as part of a plan to become a fully fledged media business.
Andy Hoad, General Manager of Content & Entertainment at Entain Australia, will lead the new media division, which will include written content and documentaries. The head of talent and racing will be supported by Adam Hamilton.
Hamilton said that the future of the business was bound to content. It is becoming more than just a business.
Dean Shannon, CEO of Entain Australia, said: “Our ambition is to have wall-to-wall Australian and international racing broadcasts for customers and build a lot of bespoke content around that.” It was a unique thing that we were doing in Australia.
According to the Herald, the division is staffed by a team of roughly 30 people.
The three areas it will be responsible for are digital media and broadcast, live channels and long-form video. A documentary about the history and growth of Australian basketball and a series with three-time Melbourne Cup winner Glen Boss are both in the works.
We need to keep the races in front of the customers to make sure they are relevant to the customers. Shannon said that they were competing for disposable income.
Tabcorp’s wagering and media business was tried to acquire by Entain last year.
Australian bookmaker Entain has launched four online horse and greyhound racing channels under a plan to become a “fully fledged media business”. Entain Australia CEO Dean Shannon said, “Our ambition is to have wall-to-wall Australian and international racing broadcasts for customers and build a lot of bespoke content around that. It’s a unique thing that we were doing in Australia.”