The ads are banned because they are socially irresponsible

The ads are banned because they are socially irresponsible

The Lucky Night mobile casino game had an advertisement from Rank about its Wolf Gold casino game.

Everyone wants to find a solution to their financial problems. The ad said to click the download button and start earning. It is all very easy to do with our application. Make a lot of money by paying off loans, buying a car and a nice house.

The text at the bottom of the ad said “Welcome bonus 400”.

The use of “start to earn” and ” make a lot of money” implied that the app could provide consistent income, and therefore financial security, as the ASA took issue with this. The ad implied that the player could afford expensive items, such as houses and cars, through gambling, as determined by the body.

The ad was bought by WakeApp, a third-party organisation that dealt with in-app media on Rank’s behalf. Following the complaint, Rank terminated its relationship with WakeApp.

Rank said it wouldn’t have approved the ad because it hadn’t been aware of the content.

The ad was found to have been in violation of the rules of the twelfth edition of the CAP Code.

Coral had a television ad that depicted a horse racing event.

The ad advocated socially irresponsible gambling behavior in a variety of ways, including the use of Coral branding on the track, in the crowd, on the saddle cloths of the horses, and in the voice over.

In addition, the ad asked, “How long have you waited for those gates to crash open?”, which could have suggested gambling.

Coral argued that the ad did not make an explicit mention of betting.

Audio-visual effects that recreate horse racing, including shaky camera shots, shouts from the crowd and hooves on the track, were included in the ad.

The specific presentation of those aspects of the commercial, in combination with the voice over, presented a considerable danger of viewers prone to problem gambling recreating or recalling highs linked with prior winning bets or betting in general.

Both advertisements must not be seen again.

Summary:

An advertisement for Rank’s Lucky Night mobile casino game was found to be in violation of advertising rules by the UK’s Advertising Standards Authority. The ad implied that the player could afford expensive items, such as houses and cars, through gambling. Coral’s ad promoted socially irresponsible gambling behaviour in a number of ways.