XB signed a distribution rights deal with Betindiaraces

XB signed a distribution rights deal with Betindiaraces

XB Net signed a distribution rights deal with India’s operator Betindiaraces to strengthen its position in the country’s racing market.

The agreement between XB Net and Betindiaraces, a platform powered by Sportswin Software, will see the premium horse racing content supplier deliver live pictures and local pool-wagering services from a network of racetracks in North America and Australia.

Simon Fraser, XB Net’s senior vice president of International, expressed his excitement that XB Net’s content has widened its geographic influence in India, where “underserved audiences” will soon become a “boon for racing”.

The deal will bring to the operator a steady stream of wagering opportunities that have already proved their efficiency in increasing digital dwell-time for both new and existing customers.

Australian racing will fit easily into the operator’s offering due to its time zone and sports programming.

He was excited to see how the newly added US racing rights will perform over the summer which will be packed with racing highlights but he believes that the partnership will be exciting and rewarding.

The deal will allow Betindiaraces to leverage XB Net’s partnership with a number of Australian racecourses under the Melbourne Racing Club to draw from a portfolio of content from over 700 Australian meetings.

Betindiaraces will benefit from XB Net’s new US racing rights, which include access to highlights from a larger pool of global events, including the Pegasus World Cup, two legs of the Triple Crown, as well as the Breeders’ Cup World Championship.

Narayana concluded, “XB Net shares our vision and focus on enabling digital enterprise by utilizing technology as a valuable asset, helping streamline and optimize our partners’ operations so that we can increase revenues, improve the customer experience and return value to the underlying sport and its stakeholders.”

The agreement with Betindiaraces further strengthens XB Net’s presence in India, after a previous digital distribution rights deal with NorthAlley. The established platform and the racing supplier collaborated in March, the same month that XB Net signed with Betindiaraces.

Summary:

Racing content supplier XB Net has signed a distribution rights deal with India’s operator Betindiaraces to strengthen its position in the country’s nascent racing market. The agreement between XB Net and Betindiaraces, a platform powered by Sportswin Software, will see the premium horse racing content supplier deliver live pictures and local pool-wagering services from a network of racetracks in North America and Australia.