“Women’s sports research is done by key industry players.”

“Women’s sports research is done by key industry players.”

The International Betting Integrity Association and the All-In Diversity Project will work together with the German Sports University of Cologne to conduct research.

The links between the popularity of women’s sports, betting on women’s sports and rising numbers of female sports bettors will be the focus of the initiative.

Ahead of the Women’s World Cup in Australia and New Zealand, the group will work to publish its findings.

As the Uefa European Women’s Football Championship is taking place in England, there is confirmation of a new research project.

England, Spain, Germany, Austria, Sweden, Belgium, France and the Netherlands have progressed from the group stage to the quarter-finals.

Wembley Stadium will host the final on July 31st.

Summary:

Entain, Stats Perform, the International Betting Integrity Association and the All-In Diversity Project will work in collaboration with the German Sports University of Cologne to conduct the research. The initiative will focus on the links between the popularity of women’s sports, betting on women’s sports and rising numbers of female sports bettors. The group will work to publish its findings ahead of football’s Fifa Women’s World Cup 2023.