Sports Information Services (SIS) has assessed the live betting market and where it could go next, according to Conleth Byrne, product director at the company.
It’s important to stand out in the live betting content market. The best way for SIS to stand out is by being different from its competitors.
He says that the company has made great progress over the last few years. We have increased our partner base internationally.
The core of this is the offerings of SIS, which include its compact solutions, which focus on different forms of live betting content.
It is our end-to-end solution that differentiates us. We can provide everything the operator needs, and we have market-leading racing content as well as esports and live numbers draws, with live data, pictures, and pricing.
Over 65,000 annual racing events, 150,000 esports and 300,000 live number draws can be provided within our betting content.
Since the beginning of the year, there have been a number of strategic appointments made by the company.
Last week, two new senior hires were announced in the US, one as a regulatory and business affairs manager and the other as a US commercial manager. The company has two new heads of racing trading and three new heads of sales.
The business is going to etch a name for itself in the global betting market with these appointments.
The new appointments are needed to help drive that success.
We are aiming to have additional members of the team very soon across other key territories to support the continued growth of our customer base, as well as more frequent face to face contact with our rights holder partnerships.
To expand internationally, it was important to have dedicated staff in key countries, such as Latin America, the US and Europe.
The end goal is to make the world a better place.
Our goal is to improve our content for the rightholders, the operators and the end users.
It is clear that SIS is planning to expand its space in the market, but this requires a constant belief in and support of its core products.
It’s important to have a unique selling point in order to be a profitable supplier in the live betting market.
He went back to the end-to-end solution, which he said provided multiple services in one for ease of use. Customers are encouraged to remain within one supplier, which benefits both parties.
Our end-to-end solution is important. Operators can get a range of products to engage customers and drive incremental revenue through a single integration.
More support for suppliers has been implemented by SIS through a partnership with Racelabs, a company that provides racing overlays for streamers.
We will be able to provide a fully managed trading service offering because we have always produced pricing and derivatives for all of our content.
Through our partnership and investment with Racelab, a range of pricing software and risk management solutions that enable a customised trading service to be almost fully automated, ensuring an affordable solution for both big and small operators, this capability has been enhanced and accelerated.
It is important for any well-established content market to anticipate trends and have a base in them. The groundwork is being put in place for expansion and as a result, SIS is going to be in the market.
Conleth Byrne, Product Director at live content supplier Sports Information Services (SIS), has said that diversification is the best way to set SIS apart from its competitors. “We’ve made great progress over the last few years at continuing to diversify our business,” he added. “It’s our 24/7 end-to-end solution that differentiates us,” Byrne further said.