In April, the streaming business announced the launch of a new betting brand called Dazn Bet, which would be powered by technology from Pragmatic Play.
The new betting brand would be led by Mark Kemp, who was the chief executive of BoyleSports at the time.
The operator will have a licence from the Great Britain Gambling Commission. A number of B2C brands, such as Casinoland and Royal Slots, were operated by One Click before they withdrew from the market.
The ultimate goal of Dazn Bet was to create a product that fully integrates betting into streaming, according to Kemp. In the near future, the business hopes to integrate news updates, non-fungible token, tickets, and merchandise, as well as betting, into its streaming product.
Kemp said that the initial launch of DAZN Bet is the start of an exciting journey across media and sports betting and further delivers on commitments they have made to revitalise sports viewing for fans. We are on a mission to create a richer entertainment product that is integrated into the daily destination sports business where possible.
Kemp said that it would still be a learning experience with the current soft launch for the Dazn Bet product.
Although this market entry will be a learning phase, our goal is to provide sports fans with a fantastic recreational sports betting product for the global sports fans community. We are starting a journey right now.
The move into the world of betting came after Shay Segev was hired as the new CEO of the company. A number of other executives from Entain were also hired by the company, including an executive vice president for betting and gaming, and a chief technology officer.
A new betting brand called Dazn Bet has been launched by the UK-based sports streaming platform. The Great Britain Gambling Commission holds a licence for One Click and they will operate under the name of Dazn Bet. The ultimate goal of Dazn Bet was to create a product that fully integrates betting into streaming, according to Mark Kemp, the CEO of the company.