The sponsorship deal with W88 is a record

The sponsorship deal with W88 is a record

W88 will become the main team partner for the Cottagers during the 2022-23 season and will also serve as the club’s front-of-shirt sponsor, with its branding to appear on shirts worn by both the men’s and women’s teams.

On matchdays, W88 will receive visibility across the team’s home ground, as well as via the club’s digital channels.

The operator has a history of major sponsorship deals in the premier league, having served as the main shirt sponsor of Wolves, Palace, and Villa in recent seasons. W88 is the official betting partner ofLeicester City.

W88 business development manager Hilly Ehrlich said they are proud and excited to be partnering with London’s oldest professional football club, Fulham FC, as they return to the top-flight of English football. We are looking forward to engaging with their passionate global fanbase during the season ahead and delivering innovative content with the club.

W88 is a brand which represents integrity, trust and excellence, and we will be promoting responsible gaming.

W88 will be the club’s main team partner this season, in a record sponsorship deal for the club. The revenue provided by the deal will allow us to compete in a challenging and exciting Premier League campaign.

There is uncertainty over the future of gambling-related partnerships in the premier league. The shareholders will vote later this week on whether to end gambling sponsorship in the League.

None of the League’s big six clubs have gambling sponsorships. Half of the other teams in England’s top tier do.

The Big Step, a campaign that aims to end all gambling advertising and sponsorship in football, released an open letter calling for an end to such partnerships in the premier league.

The aim was not to prohibit the presence of gambling in football, but to diminish its presence in advertising.

Summary:

Gambling operator W88 has become the main team partner for Fulham during the 2022-23 season and also serve as the club’s front-of-shirt sponsor. The operator has a history of major sponsorship deals in the Premier League, having served as the main shirt sponsor of Wolverhampton Wanderers, Crystal Palace and Aston Villa in recent seasons.