US-based online sports book operator Paddy Power has signed a multi-year deal to provide B2B technology and services for its pari-mutuel wagers on horse racing features. It will be possible for US-based users to place bets on horse racing content at a property, as well as allow access to broadcast content on the operator’s newly announced television network.
The multi-year deal involves multiple areas of FanDuel’s business, including sports wagering, advance deposits wagering, and television. Under the terms of the deal, CDI will provide B2B technology and services for the FanDuel sportsbook.
It will be possible for US-based FanDuel users to place bets on horse racing content at a CDI property, as well as allow FanDuel access to broadcast CDI content on the operator’s newly announced television network. Non-exclusive Kentucky Derby sponsorship rights have been provided by the deal.
The United Tote subsidiary will be paid by FanDuel to facilitate the pari-mutuel wagering sections of the agreement. The New York Race Association is expected to complete the sale of 49% of United Tote by the beginning of the new year.
Amy Howe hailed the agreement, pointing to the potential to further integrate the business’ product offering.
With the launch of FanDuel TV last week and the upcoming integration of premier racing content into our market-leading sports book, we believe this is an inflection point in our ability to offer our customers a seamless wagering experience with a single wallet.
Amy Howe applauded the partnership and mentioned the opportunity to further integrate the company’s product line.
We think this is a turning point in our ability to provide our consumers with a seamless wagering experience with a single wallet with the introduction of FanDuel TV last week and the future integration of premium racing programming into our market-leading sports book.
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