Paris Saint-Germain has signed a three-season partnership with Franaise des Jeux.
Premium Partners of the Ligue 1 side will be FDJ’s sports betting brands, ParionsSport en France and ParionsSport point de vente.
Richard Courtois, CEO of FDJ’s Sports Betting Unit, said: “We are delighted about this first partnership with Paris Saint-Germain.” We are very proud of our partnership with the club.
The partnership will allow us to share exclusive experiences with the club’s fans and strengthen our position as a major stakeholder in sports betting in France.
The partnership will be activated enthusiastically in order to reach the entire community.
ParionsSport point de vente will use its land-based reach to promote the partnership, and will post exclusive content on social media, including contests to win match tickets.
ParionsSport point de vente will offer bets on selected matches from inside and around the home ground of Paris Saint-Germain. When the new French championship season begins, ParionsSport branding will be visible on the digital channels of Paris Saint-Germain.
Franaise des Jeux has joined the Paris Saint-Germain family. FDJ is a major player in the sports betting industry.
We will treat our fans to ever more innovative experiences while ensuring that we promote ethical and responsible sports betting.
Summary:
Française des Jeux (FDJ) has signed a three-season partnership agreement with Paris Saint-Germain. FDJ’s sports betting brands, ParionSport en ligne and ParionsSport point de vente, will become so-called “Premium Partners” of the Ligue 1 side until 2025.