The media authority in Norway has been applauded by the gambling authority for keeping its ban on gambling advertising on TV. The decision wasn’t well received by media broadcasters. Two companies that had to go through a process of revision for allegedly violating European Economic Area standards for broadcasters were Altibox and Telia.
Medietilsynet, the media authority in the country, ordered Riks TV, Telia, Allente, and Altibox to put a stop to all their broadcasts of Discovery TV channels that include gambling sponsorships and ads. The amendment to the country’s Broadcasting Act covers all Discovery TV channels, including VOX, Eurosport, FEM, and MAX. All media broadcasters need to fulfill the request by August 15.
Telia and Altibox argued that their TV services were affected by the order. The media authority should not have authority over partnerships with Discovery channels and programs created internationally. The European Economic Area regulations and standards should be complied with by the respective partnerships. They said that Medietilsynet had no legal basis for issuing this requirement since Disney had already counter-sued the country’s Ministry of Culture and Gender Equality on the matter of ratifying the amendments to the Broadcasting Act. There is still a lawsuit pending.
Mari Velsand, the director of the media authority, warned broadcasters that the government will maintain August 15 as the deadline for the new rules.
The authority said that the ads for forms of gambling that are not allowed in Norway should be removed as soon as possible.
The Norwegian Gambling Authority called Norwegian television a weak means of preventing gambling problems because of its opposition to the media authority’s orders. Television advertising is one of the reasons why there are so many gambling problems in Norway. Six out of 10 players in the country don’t know which forms of gambling are legal and which are not. The risks associated with illegal gambling are covered by their ignorantness. The lack of gambling advertising on Norwegian TV stations will make it harder for illegal gaming companies to draw in Norwegian players.
The Norwegian Gambling Authority has congratulated the media authority for holding on to its firm decision to keep banning gambling advertising on TV. The authority said TV advertising “one of the reasons why there are many with gambling problems in Norway”. It added that the lack of gambling advertising on Norwegian TV stations will make it harder for illegal gaming companies to draw in Norwegian players.