The new Irish marketing campaign was launched by BetRegal

The new Irish marketing campaign was launched by BetRegal

Summary:

BetRegal has a new advertising campaign in Ireland, which will increase its presence in the European market. Sky Sports News at 10pm in the country is sponsored by the company. BetRegal CEO Mike Mirtl said they always want to be partners with organizations that authentically embody the sporting culture in their market.

BetRegal has a new advertising campaign in Ireland, which will increase its presence in the European market.

Sky Sports News at 10pm in the country is sponsored by the company. In the Emerald Isles, BetRegal sponsors Dundalk FC in the Irish premier league and also donates shirt space to Watch You Back, a Motor Neurone Disease organisation from the area.

“We always aim to be partners with companies that authentically exemplify the athletic culture in their market, and this new ad campaign to be aired on Sky Sports will help us integrate into Ireland,” said Mike Mirtl, CEO of BetRegal, in a statement following the announcement of the new agreement.

“We pride ourselves on fitting in and adding value to the partnerships we take on, no matter which market we are in, and the work we are doing in Ireland reflects those values in action.”

BetRegal signed its first major North American sponsorship agreement when it became the official sport gaming partner of the Canadian Football League.

The Canadian Football League is one of the most recognizable brands in all professional sports, and we are thrilled to be partnering with a league so ingrained in Canadian culture.

The evolving regulatory landscape around sports betting in Canada presents an amazing opportunity to enhance the fan experience. As fellow Canadians, we are eager to use our extensive industry knowledge to inform Canadian sports fans about the sports gaming experience, with an emphasis on safe gambling.