The Major League Baseball partnership has been renewed

The Major League Baseball partnership has been renewed

Major League Baseball is renewing and expanding its relationship with MGM Resorts International. The casino operator was named the league’s first official gaming partner.

MGM’s BetMGM unit will continue to be the official sports wagering partner of MLB, allowing the sportsbook operator to market its brand and offerings across league and team avenues, including “MLB Network, MLB.com, and the portfolio of MLB apps.” The financial terms of the renewed accord were not disclosed.

The All-Star Game will take place in Los Angeles in 2022. One of the largest programs of its kind, MGM rewards has more than 34 million members.

As is the case with similar arrangements between gaming companies and professional sports leagues, the deal between BetMGM and MLB expands well beyond basic marketing and advertising.

According to the statement, the partnership between BetMGM and MLB includes data usage in sports betting, promotion across MLB-owned media platforms, domestic and international activations at MLB events, and multiple fan experiences.

The exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball players is provided by the MLBPA.

BetMGM is a joint venture between MGM Resorts International and Entain. One of the largest online sportsbook operators in the markets in which it does business, it is also the top internet casino company.

The relationship between MGM and MLB expanded to include individual teams.

The Boston Red Sox, Detroit Tigers, Los Angeles Dodgers, New York Mets, New York Yankees, Houston Astros, and Washington Nationals are among those teams. MGM does not operate casino- hotels in California and Texas. The company has gaming venues in those areas, so the deals with the teams are practical.

BetMGM built the first retail sportsbook connected to an MLB stadium and is the only mobile sports betting app available at Nationals Park, as part of the Nationals partnership.

Summary:

MGM Resorts International has renewed and expanded its relationship with Major League Baseball (MLB). MGM’s BetMGM unit will continue as the official sports wagering partner of MLB, allowing the operator to market its brand and offerings across league and team avenues, including “MLB Network, MLB.com, and the portfolio of MLB apps”. The 2022 All-Star Game is scheduled for July 19 in Los Angeles.