Tyrrell leads the group’s UK strategy and seeks to establish new partnerships with operators and media organizations in the market.
The online sports betting hub Oddschanger was acquired by Checkd in August of last year. Tyrrell has served as content manager, head of commercial, head of content and head of marketing during this time.
Tyrrell was the founder of Oddschanger and also worked as a social media consultant for Ear to the Ground and an account manager at Mojofuel.
The last five years have been exciting for Checkd Group, both personally and for the company as we have continued to create new and current collaborations.
I am really excited to take on this new job, driving the UK strategy, as we strive to continue to innovate in order to provide highly engaging content to both our partners and our sports-mad community across a range of media.
While we have made great strides already in the US, the UK market remains a clear focus of ours, as we aim to build on a series of successes in recent months and years.
The director of UK media role is a key one that we aim to enhance our existing partnerships while also expanding to take advantage of exciting new possibilities domestically.
In the five years he has been with us, Will has proven to be a major asset, leading our teams in several important roles. Ahead of a unique new football season, his industry know-how and innovative approach will serve us as well as we prepare to roll out our strategy.
Checkd in April named former Rank Group and Sky Betting & Gaming executive Ben Warn as its new non- executive chairman.
Will Tyrrell has been appointed as the Director of UK Media by Checkd Group. The online sports betting hub Oddschanger was acquired by Checkd in August of last year. Head of marketing, head of commercial, head of content, and content manager are just some of the titles that Tyrrell has held. Ear to the Ground was where he worked as a social media consultant.