The at-risk players make up less than 3% of the profits

The at-risk players make up less than 3% of the profits

High-risk gamblers make up less than 3% of the company’s profits. The company’s intervention measures have improved, but the number remains the same.

The journey to zero continues for Kindred

It is not yet possible for Kindred to make no profits from high-risk gamblers. A year ago, the company unveiled its “Journey to Zero” initiative, promising to do everything to not take revenues from problem gamblers.

Although the company only takes 3.3% of its revenues from high-risk bettors, it has trouble bringing this number down. The percentage remained the same throughout Q3 2021, Q1 2022, and Q2 2022.

The consistency of this number is a good thing as it means that the constant efforts of Kindred are paying off. Many of the company’s clients have improved after intervention, according to the company. The improvement effect after intervention rates rose from 64.9% to 84.7% after the launch of the Journey to Zero initiative.

When tacking young gamblers, Kindred opted for a more focused and cautious approach. People between the ages of 18 and 25 are vulnerable to gambling harm. It is important to properly protect such people because of their financial struggles.

In order to provide relief to young bettors, Kindred will introduce a personalized approach that is tailored to their needs. Humanistic intervention and sensible loss limits are included.

There will be improvements to its efficiency and speed

The chief executive officer of Kindred commented on the progress. He is somewhat frustrated that the company is yet to take the problem gambling profits to under 3%, but he is happy with the increase in the improvement effect after intervention. This supports the intervention approach of the company.

We need to further decrease the number towards our goal of zero revenue generated from harmful gambling.

The focus of the company will be to increase the efficiency and speed in identifying high-risk gamblers. He said that early intervention is important in preventing gambling harm.

According to Tjrnstrm, the Journey to Zero would require Kindred to work with various specialists in the industry. The company is working with, an online treatment platform.

The Netherlands is one of the key markets for the group. The company had to leave the Dutch market when it was re- regulated. It has the chance to get back in touch with its former Dutch audience.


Swedish online gambling company The Group has said that it is yet to reach its goal of making no profits from high-risk gamblers. In April, the company had announced that high-risk gamblers make up only 3.3% of its profits. However, the company said that the improvement effect after intervention rates rose by almost 20% (from 64.9% to 84.7%).