Sky Bet commented on the upcoming gambling review white paper, in which some people have called for a ban on gambling sponsorship in sport.
According to a report in the Times, the premier league was planning to vote for a voluntary ban at a shareholders meeting before the white paper was released.
The long-term future of the SkyBet-EFL deal was called into question by the regulatory changes as well as the public debate about football sponsorship.
Responsible gambling was highlighted by the operator as a key aspect of the deal.
Sky Betting & Gaming chief commercial officer Steve Birch talked about what the increased focus on social responsibility would look like.
In keeping with our commitment to use these assets to relay safer gambling messages, we allocated more than 70% of this inventory toward the industry’s ‘Take Time to Think’ safer gambling campaign as well as encouraging customers to set deposit limits and consider other protective tools,” he said.
Birch was arguing that the value was combining technological tools with softer approaches.
We will be using these assets to continue to raise awareness of TalkBanStop, a collaboration between Gamban and GamStop that combines practical tools with support to help vulnerable customers stop gambling and kick-start their recovery journey.
Sky Bet, our parent company and the global leader in safer gambling, and other UK brands are fully backed by this initiative, which was funded and supported by the Gambling Commission, and brings together the important combination of blocking software, self-exclusion and ongoing support for vulnerable customers.
Our partnership with the EFL will involve us both working closely with EPIC Risk Management, the leading independent harm minimisation consultancy in the UK, with whom we have a £1m multi-year agreement to educate players and staff from every one of the 72 EFL clubs about gambling-related harm.
SkyBet was investigated by the Gambling Commission for self-exclusion failures when the company sent promotional emails to customers. This eventually resulted in a fine of over $1m from the Commission.
Sky Betting & Gaming allocated more than 70% of its assets to the industry’s ‘Take Time to Think’ safer gambling campaign. “We’ll be using these assets to continue to raise awareness of ‘TalkBanStop’, a collaboration between GamCare, Gamban and GamStop that combines practical tools with support to help vulnerable customers stop gambling and kick-start their recovery journey,” it stated.