According to an announcement made by the company’s UK marketing director and managing director for Ireland, William Hill will be the sponsor of Sky Sports News for the next season.
William Hill has partnerships with Sky Sports News and secured its first sponsorship deal since it was acquired by the company. The Gibraltar-based gaming group officially completed the transaction for the firm’s non-US assets with Caesars Entertainment earlier this month.
Sky Sports News has an ambition to become famous for its love of football, and to do this, they are connecting with football fans on the content they love.
Sky Sports News will be sponsoring William Hill in order to increase its brand awareness during the commercial breaks. William Hill would be the sole sponsor of the biggest soccer news broadcast in the UK.
Sky Sports News sponsorship is the second arrangement for William Hill, the first being Sky Max in Las Vegas. William Hill has a presence in sports in the UK.
The company stated that one of its highest-profile sponsorships with an estimated value of over $2 million a year was also considered under its broad sponsorship strategy review.
There were suggestions at the time that the sponsorship was discontinued due to the upcoming industry changes that would prohibit bookmakers from sports sponsorships, but William Hill dismissed those claims.
If the government puts a stop to sports teams having relationships with bookmakers, it will affect William Hill’s partnership with Spurs.
William Hill became the title sponsor of the Racing League a year ago, in order to revive old traditions. The competition took place over six weeks and attracted teams with a prize pool of over $2 million. The William Hill logo appeared in the center of the boxing ring during Anthony Joshua’s title fights, as well as in video marketing campaigns, through an agreement with Matchroom Boxing. Sky Sports broadcasted Joshua’s fights under the agreement between Matchroom and the news outlet.
Sports betting brand William Hill is set to be the sponsor of Sky Sports News broadcast for the next season. It is understood that William Hill would be the sole sponsor of the biggest soccer news broadcast in the UK. The one-year sponsorship is the second arrangement for William Hill following a previous agreement between Sky Max and the brand in Las Vegas.