Sky Racing has been granted broadcasting rights by Greyhound Racing Victoria as it looks to boost the sport’s popularity and create additional content.
Greyhound racing from the Australian state will be aired and distributed by the network over the next four years.
The goal is to raise the sport’s profile and drive wagering growth throughout the TAB’s digital and retail networks.
Sky will give more airtime to Victorian greyhound racing, produce dedicated greyhound showcase content and pursue digital initiatives as GRV’s domestic, digital and international distributor.
Tabcorp General Manager of Sky Operations, Adam Brownlee, claimed that the partnership would grow greyhound racing.
He said that they were thrilled to be appointed as GRV’s vision distribution and broadcast partner. Sky and GRV have a longstanding partnership and the new agreement will strengthen it.
It is a win for the industry participants, as well as for the two million viewers who watch us every year, whether they are in pubs or clubs, at home or on Sky Racing Active.
Brownlee believed that the enhanced exposure would increase the number of wagers. The partnership will give people access to more information from the best form analysts and create more interest in punting on greyhound racing, as the TAB prepares to launch a new app.
GRV’s acting CEO, Stuart Laing, expressed similar hopes for the expanded partnership, saying: “We are looking forward to working even more closely with Sky Racing, to be more innovative in the way we showcase our sport to the public.”
Greyhound Racing Victoria (GRV) has granted Sky Racing broadcasting rights as it looks to boost the sport’s popularity and create additional content. The Tabcorp-owned network will air and distribute greyhound racing from the Australian state for the next four years under a new partnership agreement. This is designed to raise the sport’s profile and drive wagering growth throughout TAB’s digital and retail networks.