MLB renewed and expanded its partnership with MGM Resorts and BetMGM, through which BetMGM will continue to act as MLB’s official sports betting partner.
BetMGM will have the opportunity to market its brand across a range of MLB league and team digital channels, including MLB Network, the MLB website and the entire catalogue of MLB apps.
The presenting sponsor of the first All-Star Saturday Extra Innings musical at Dodger Stadium, as well as the title sponsor of this year’s All-star Celebrity Softball game, is the MGM Resorts loyalty programme, MGM Rewards.
Lance Evans, Senior VP of Sports and Sponsorships at MGM Resorts, said, “We are thrilled to extend and expand upon our work with Major League Baseball.”
We’re incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we’re eager to continue breaking new ground and delivering world-class sports and entertainment experiences for baseball fans worldwide.”
Additionally, the partnership will include the integration of data in sports betting and promotion across MLB media channels, domestic and international activations, events and entertainment experiences for fans.
BetMGM will continue to act as an MLB-authorised gaming operator, integrating the official MLB statistics feed throughout digital and live domestic games on a non-exclusive basis. MLB and MGM Resorts will work together to establish responsible gaming measures.
Matt Prevost said that it was an exciting day to announce the extension of their partnership with MLB. The League allows us to reach new audiences while delivering a baseball-wagering product. We are looking forward to growing our industries together.
The presenting sponsorship of MLB’s digital baseball show, Bettor’s Eye, which provides betting insights for fans looking for a deeper analysis of the game, will be included in the partnership extension.
Major League Baseball (MLB) has renewed and expanded its multi-year partnership with MGM Resorts and BetMGM, through which BetMGM will continue to act as MLB’s official sports betting partner. BetMGM will have the chance to market its brand across a range of MLB league and team digital channels, including MLB Network, the MLB website and the entire catalogue of MLB apps.