Kings Entertainment has formed a partnership with New York-based Native Ads to lead a media marketing campaign. The campaign is expected to last up to 12 months or until the budget is exhausted at a cost of $200,000. The campaign’s duration and budget can be extended by the company.
The partnership between Kings Entertainment and Native Ads will allow the New York-based company to lead a comprehensive media marketing campaign for the leading iGaming provider.
Kings Entertainment was created in 2005 in British Columbia, Canada, and is an international online service provider for lottery and gambling products. It is the parent company of leading online brands, which acquire high- potential players via their engaging casino and sportsbook offerings, with both already boasting millions of registered users.
The terms of the agreement
Native Ads is a full-service ad agency that owns and regulates a proprietary ad exchange boasting over 80 integrated supply-side platforms. Daily access to three to seven billion North American ad impressions can be generated through this. The NY-based agency will use its technology and efforts to promote the B.C. company in the new campaign.
According to details from the agreement, the comprehensive advertising program will be designed to build brand familiarity and general recognition with the Kings Entertainment brand, while also raising awareness within digital investor content platforms. The marketing initiative will be executed by Native Ads with cutting-edge advertising, paid distribution, media buying and content creation.
According to Steve Budin, CEO of Kings Entertainment, the company is eager to work with the international ad leader in digital marketing. He said that the strategy was to leverage the current excitement and growth that the company is seeing with its industry-leading brands, and accelerate it further through the digital campaign.
The cost of the programmatic digital advertising campaign is expected to be between CA$200,000 and CA$400,000. The B.C. supplier has the option to extend the campaign’s duration and budget. The campaign will begin in the fourth quarter of 2022, with exact timelines to be announced later.
There were more highlights
Kings Entertainment announced in May that it had received confirmation regarding the approval of a business combination. Bet99 is the parent company of one of Canada’s largest online gambling and sports wagering platforms. This deal will allow the B.C. firm to establish itself in each of the regulation jurisdictions the company enters.
The summer season has been good for the parent company of WinTrillions. There was a significant increase in active customers and lottery revenue in July. In comparison to June, lottery sales increased by 18%, with WinTrillions and Lotto Kings both collecting a hefty CA$446,126 in revenue. There was a 9% increase in the total active customers.
PR Newswire reported that Kings Entertainment was engaging in Native Ads for Digital Marketing.