ICE London will conduct focus groups for first time visitors

ICE London will conduct focus groups for first time visitors

Summary:

More than 200 people have been invited to share their thoughts on the ICE event, with findings from the study to be shared with the development, content and marketing teams in preparation for ICE 2023. Each of the focus group sessions will have their own dedicated topic with participants selected based on a range of criteria including geography and specialist interest.

More than 200 ICE attendees have been invited to share their thoughts on the 2022 event, with findings from the study to be shared with the development, content and marketing teams in preparation for ICE 2023, which takes place from 7-9 a the ExCeL in London.

Each of the focus group sessions will have their own dedicated topic with participants selected based on a range of criteria including geography and specialist interest.

Gambling’s emerging markets, content and game development, payments, mature markets, North America, gambling industry start-ups, sports betting, and adtech/martech are some of the topics that will be covered.

Industry professionals attend in-person events for a number of reasons but the events that deliver business solutions and help enterprises of every size from start-ups to global brands to plan for the future are the ones that are considered to be the must attend events.

As part of this process we are providing a platform to listen to and learn from our stakeholders who are posing questions such as what markets should ICE focus on next in terms of bringing regulators and policy-makers to London.

We want to explore additional ways in which we can deploy the ICE brand to help solve challenges in both new and mature markets, how we can help further support start-ups on their journey, what our research groups believe we should be showcasing in areas such as payments technology, cashless solutions, game

Some questions will be moderated on the perception of the ICE brand and their experience as first-time attendees.