Gambling advertising will be banned in the Netherlands

Gambling advertising will be banned in the Netherlands

According to a bill submitted by the Minister for Legal Protection, authorities in the Netherlands are about to impose further restrictions on gambling advertising over the next three years.

Minister Franc Weerwind submitted a bill to the Council of Ministers that seeks to amend the decree on recruitment, advertising and gambling addiction prevention to introduce new restrictions on gambling advertising phased in over the next three years.

All forms of untargeted gambling advertising will be banned from January 23, 2023, leaving operators with the option to advertise online, but under strict government monitoring to help protect vulnerable people.

The second phase of the restrictions will prohibit gambling operators from sponsoring sporting events in the second half of the 20th century.

Minister Weerwind said that the proposal was an important step towards further curtailing gambling advertisements.

The importance of addiction prevention outweighs advertising because it is a means of directing people to the legal offer. He said that he wanted to protect vulnerable groups such as young people.

The proposal to amend gambling advertising provisions comes a month after Weerwind outlined excessive and untargeted gambling advertising as a threat to young people while answering questions in the House of Representatives.

The country should cautiously proceed with the reforms and his proposal for phased-in restrictions is looking to provide sports teams with enough time to find alternative sponsorship deals to keep their revenue streams unaffected.

Once the bill is discussed this week, it will be subjected to eight weeks of public consultations, during which each stakeholder will be able to submit evidence and comments on the proposal. While still being in public discussions, the bill will be sent to the House of Representatives and the Senate.

The proposed changes to the decree will affect several top-flight soccer teams in the country, including the current Eredivisie champion, as well as Holland Casino, which is its responsible gambling partner.

The sponsorship agreement with Unibet is valid until the end of the year of 2026, as well as a partnership with Kensino, which is also valid until the end of the year.

Summary:

Authorities in the Netherlands are about to impose further restrictions on gambling advertising over the next three years. Minister Franc Weerwind submitted a bill to the Council of Ministers that seeks to amend the Decree on recruitment, advertising and gambling addiction prevention to introduce new restrictions on gambling advertising phased over the next three years.