As an important time for the gambling industry in the United Kingdom looms, the Betting and Gambling Council (BGC) has appointed Alexander Reeves as the industry group’s new head of public affairs. This comes in anticipation of a new White Paper and the potential storm that will follow as opposing parties clash over the text.
A new communication talent is joining the BGC
The BGC, an outspoken supporter of the UK gambling industry and the good it creates, has been urging the government to re-regulation that will be aligned with empiric evidence and not bias or fearmonger. Efforts will be made to communicate information clearly to the public and the government.
In order to get a more liberal approach to the Gambling Act 2005 review, Reeves will be in charge of communication efforts. The upcoming review is supposed to touch upon some of the proposed measures that the BGC has been pushing back against.
The trade group spoke against affordability checks because they would drive many consumers offshore. All of these messages and more will be communicated by Reeves. He has experience in both the public and private sectors. The Industry and Parliament Trust used to have a parliamentary officer named Reeves.
He was employed at the PR firm. He will now work with David Willets, BGC’s communications director, to ensure that the trade group continues to relay the messages it thinks are best for the long-term viability of the country’s gambling industry and consumers.
The Betting and Gaming Council (BGC) has appointed Alexander Reeves as the industry group’s new head of public affairs. Reeves will be in charge of communication efforts that seek to beget a more liberal approach toward the Gambling Act 2005 review. Reeves used to work as a parliamentary officer for the Industry and Parliament Trust.