Affilka chooses cost-per-lead

Affilka chooses cost-per-lead

The cost-per-lead (CPL) commission model has been adopted by Affilka, rather than the cost-per-action (CPA) model.

The platform was developed by SOFT SWISS, a software provider for online casinos.

iGaming operators can increase brand awareness and attract affiliates from other niches through deals. According to a recent press release, the head of product at Affilka stated that CPL pays less than CPA, but converts better in terms of generating business.

Affilka said that unlike the CPA commission model, which required specific actions such as a deposit or further gaming activity from players upon registration, the CPL arrangement provided payments for all registrations.

iGaming operators are able to exclude commission for players who have not been verified, have another account in the casino, or have set a self-exclusion limit.

SOFT SWISS recently passed the milestone of 150 clients in its portfolio.

Summary:

The cost-per-lead (CPL) commission model has been adopted by Affilka, rather than the cost-per-action (CPA) model. The platform was developed by SOFT SWISS, a software provider for online casinos. The head of product at Affilka said that iGaming operators can increase brand awareness and attract affiliates from other niches by using CPL deals.