50% German market share was reported by Tipico

50% German market share was reported by Tipico

As the sports betting and casino games provider looks to fortify its position in the German regulated market, Tipico Group has published its ESG Report for 2021, recording business growth in an ” extremely dynamic” year.

According to the report, Malta-based Tipico has a market share of over 50% in Germany, with more than 1,300 retail shops in Germany and Austria. Despite the difficulties posed by Covid-19 restrictions, the company has been able to build from this position of strength.

According to the report, the satisfaction and protection of customers is at the core of Tipico’s business model.

To ensure that players receive satisfactory levels of protection, Tipico launched a number of security initiatives and worked to reduce potential exposure to gambling-related harm. Age and identity verification procedures, as well as the extension of protective measures to vulnerable customers, were included in these procedures.

The company highlighted its efforts to foster an inclusive and equal working environment with no gender pay gap and made a special mention to its staff.

The company disclosed its efforts to reduce environmental impact, with 80% of its German retail locations running on renewable electricity. All German retail locations and offices will be powered by 100% renewable energy by the year 2023, as part of the company’s plan to reach climate neutrality by the year 2030. The results of a study on sports betting superstitions were quite surprising.

Summary:

Business growth was recorded in an “extremely dynamic” year in the Tipico Group’s ESG Report. According to the report, Malta-based Tipico has a market share of over 50% in Germany, with more than 1,300 retail shops in Germany and Austria. Despite the difficulties posed by COVID-19 restrictions, Tipico has been able to build from this position of strength.