PointsBet, a US-based sports wagering brand, and Front Office Sports, a multi-platform media brand built for the modern sports fan, have announced a joint venture to provide a first-of-its-kind collaboration for the industry. The name of the joint venture will be ‘Hustle’. FOS’ in-house content studio will produce the newsletter three times a week, on Sunday, Monday, and Thursday.
PointsBet, a leading sportsbook brand in the U.S. and Canada, announced a joint project with Front Office Sports. The sports wagering brand and the leading multiplatform media brand built for the modern sports consumer will now work together to combine their assets and technology to provide a first-of-its-kind collaboration for the industry.
Front Office Sports is a multiplatform media brand built for the modern sports fan, which expands rapidly into the sector with over 20 million people per month across its newsletters, site, podcasts, and social channels. It is supported by the Supreme Court. Holding is a NY-based investment and strategic advisory company, as well as media giants.
This Thursday, ‘Hustle’ Arrives
The partnership between the media outlet and the sportsbook will be the first of its kind and it will happen just in time for the new football season. PointsBet is set to utilize FOS’ core tech and content competencies, and offer to its players the latest news, largest bets, and the most appealing boost to the subscribers’ digital inboxes.
The name of the new joint venture will be ‘Hustle’, according to Liam Roecklein, Senior Vice President of Content for PointsBet. He said that the company is proud to be partnering with the media outlet for the innovative newsletter, which will be made for the modern bettor. He said that the newsletter will give gamblers news, insights, unique offers, and more.
Front Office Sports is excited to bring this project to life and provide its expertise in the creation of custom newsletters for the leading sportsbook, according to Andrew Budkofsky, Chief Revenue Officer. He predicts that millions of people will be able to enjoy a professionally produced newsletter of incredible insight and betting perspective.
The newsletter will be published three times a week, on Sunday, Monday, and Thursday. The first issue will be on September 8, 2022, and the companies intend to increase its frequencies to five times per week later this year. The partnership will allow for multiple areas of value creation, including growth, monetization, and player engagement.
There is now a location in Ontario
The company made some serious expansion moves this year, including the debut in Ontario of its private iGaming market for private operators via its division PointsBet Canada. The sportsbook is ecstatic about its launch in the province and the early data is encouraging for its Canadian operations, according to its CCO Nic Sulsky.
The company was fined by the Alcohol and Gaming Commission of Ontario for its advertising and inducement violations. The firm was fined CA$30,000 for violating the provincial standards of online gaming. The sportsbook advertised free play with posters in GO stations and on trains.
The Premium Betting Newsletter for the Modern, Sophisticated Bettor was launched by the Front Office Sports and PointsBet.