Summary:
Betr and the Eastern Band of Cherokee Indians have formed a partnership to launch real-money micro-betting in the state. Consumers in Indiana will be able to place wagers on a range of in-game plays or events, such as the number of strikes thrown in a baseball game, once Betr secures the relevant license.
Betr will be able to launch real-money micro-betting in the state if the new arrangement is approved by regulators.
Consumers in Indiana will be able to place wagers on a range of in-game plays and events, such as the number of strikes thrown in a baseball game or how many touchdown will be in a football game, once Betr secures the relevant license.
The deal will mostly be equity based and is part of a larger partnership between Betr and EBCI that could lead to further launches in other states.
Levy said that market access is one of the primary expenses that comes with launching a regulated sports betting business in the US, so they have been focused on aligning themselves with partners who buy into their vision and are willing to take equity in lieu of cash for access.
We are grateful for the opportunity to go through the licensing process with the Indiana Gaming Commission, and we are thrilled to announce this partnership.
The partnership with Betr will deliver a fresh, dynamic new way of betting to thousands of sports fans in Southern Indiana. It is a new and exciting way to watch live sports.
Betr will appeal to mass market consumers because of its focus on microbetting and smart take on sports media led by Jake Paul, a boxing star.
Betr this week also announced a partnership with Hall of Fame Resort and Entertainment Company to launch and operate a new mobile sportsbook in Ohio.