GiG and Merkur have a partnership
Summary: GiG Comply is an affiliate compliance tool that has forged a new strategic partnership. Merkur will use GiG Comply to monitor its advertising partners in a move intended to….
Category: marketing
UK gambling advertising and marketing
There is a German licence for online slot games
Summary: The licence to operate online slot machines in Germany has been granted to a Malta-based company. Three safe and legal offers are expected to be established on the German….
Genius Sports is in Ontario
Summary: NorthStar Gaming has signed an agreement with Genius Sports to become an official data partner. Genius Sports’ portfolio of exclusive rights, including the CFL, NASCAR, EPL, NCAA and NFL,….
The Wild West Bonanza was launched by BGaming and Stake
Summary: The new slot game will be powered with player data and will be launched by BGaming and Stake.com. The new game is called Wild West Bonanza and it has….
There is a partnership with Manchester City FC
Summary: MGM Resorts-owned online sports betting platform Leothee has entered into a partnership with a football team. As part of the deal, the first team’s training kit and in-stadia assets….
The 88 Link was added to Orenes Gran Casino
Summary: Spanish game developer Zitro’s 88 Link has been added to the Orenes Gran Casino Castelln’s gaming offering. The Allure Glare cabinet deploys three HD monitors, with the upper screens….
There is a ban on marketing to at-risk customers
Summary: The Social Responsibility Code Provision 3.4.3, which was published in April, will come into force on September 12 but other rules will be delayed until at least February 2023,….
Will player trust change the gambling industry?
Summary: Leadstar Media’s VP of Marketing said that the importance of communicating a sense of trust and safety to customers is a key pillar to their success. “We believe we….
It is the first big online poker series in Ontario
Summary: The Ontario poker client of BetMGM has a new tab with the name “Ontario Poker Championship”. A big series is in the works, probably in conjunction with bWin and….
Rank reports 98% revenue rise for FY22
The Rank Group recorded underlying operating profit of £40.4m for the year ended June 30, 2022, according to preliminary results published by the group. Rank’s bottom-line was in the black….
LaLiga and Stats Perform have a partnership that will last until 2028
LaLiga, Spain’s top-flight football division, has extended its partnership with Stats Perform for a further five years. The live official data and player statistics from over 800 LaLiga matches per….
The Bacta Social Responsibility Exchange will take place in November
The British Amusement Catering Trade Association (Bacta) will hold its annual Social Responsibility Exchange at the County Hall in London in November of 2022. Bacta members will have the opportunity….
NetBet is a member of the family of partners
NetBet has formed a new partnership with FeedConstruct that will allow it to join the family of partners. This move will expand the latter’s European reach, while the former will….
Affilka chooses cost-per-lead
The cost-per-lead (CPL) commission model has been adopted by Affilka, rather than the cost-per-action (CPA) model. The platform was developed by SOFT SWISS, a software provider for online casinos. iGaming….
The UK market had a 5% increase in bets and a flat GGY
The Gambling Commission has published operator data showing how gambling is changing in the UK as a result of the economic environment. LBOs provide the data from both online and….
The acquisition of Sisal was completed by Flutter
The acquisition of Sisal has been completed by Flutter Entertainment. The transaction, which was announced on December 23, 2021, has now come to a close, allowing Flutter to take control….
Gambling sponsorship is back on the rise
According to new research from Caytoo, front-of-shirt (FoS) betting sponsorships have made a mini comeback after a drop off last year. Gambling saw the third-highest rise in FoS deals across….
Bettors say gambling ads led to overspending
The study was led by Heather Wardle and used data from two surveys, one of 2,412 regular sports bettors and one of 730 people between the ages of 16 and….
The ads are banned because they are socially irresponsible
The Lucky Night mobile casino game had an advertisement from Rank about its Wolf Gold casino game. Everyone wants to find a solution to their financial problems. The ad said….
IBAS wants to become the first Gambling Ombudsman
The new Gambling Ombudsman will be created by the Independent Betting Adjudication Service (IBAS). The long-awaited UK Government White Paper will call for the creation of a new Ombudsman, according….