Category: marketing

UK  gambling advertising and marketing

GiG and Merkur have a partnership

Summary: GiG Comply is an affiliate compliance tool that has forged a new strategic partnership. Merkur will use GiG Comply to monitor its advertising partners in a move intended to….

Genius Sports is in Ontario

Summary: NorthStar Gaming has signed an agreement with Genius Sports to become an official data partner. Genius Sports’ portfolio of exclusive rights, including the CFL, NASCAR, EPL, NCAA and NFL,….

Rank reports 98% revenue rise for FY22

The Rank Group recorded underlying operating profit of £40.4m for the year ended June 30, 2022, according to preliminary results published by the group. Rank’s bottom-line was in the black….

Affilka chooses cost-per-lead

The cost-per-lead (CPL) commission model has been adopted by Affilka, rather than the cost-per-action (CPA) model. The platform was developed by SOFT SWISS, a software provider for online casinos. iGaming….

Gambling sponsorship is back on the rise

According to new research from Caytoo, front-of-shirt (FoS) betting sponsorships have made a mini comeback after a drop off last year. Gambling saw the third-highest rise in FoS deals across….