Category: marketing

UK  gambling advertising and marketing

Affilka chooses cost-per-lead

The cost-per-lead (CPL) commission model has been adopted by Affilka, rather than the cost-per-action (CPA) model. The platform was developed by SOFT SWISS, a software provider for online casinos. iGaming….

Gambling sponsorship is back on the rise

According to new research from Caytoo, front-of-shirt (FoS) betting sponsorships have made a mini comeback after a drop off last year. Gambling saw the third-highest rise in FoS deals across….

PlayOjo launches a new campaign

PlayOjo launched its newest advertising campaign. The TV & digital media strategy is designed to dramatise the feel good feeling, alluding to the recently updated logo and tagline, which the….

Sky Sports News Sponsor is William Hill

According to an announcement made by the company’s UK marketing director and managing director for Ireland, William Hill will be the sponsor of Sky Sports News for the next season…..