Lucas Lebleu will be the new casino director

Lucas Lebleu will be the new casino director

Lucas Lebleu has been appointed as the new casino director. In June, the company that is determined to refresh its sports betting and gaming operations signed an important partnership with FC Jurez to strengthen its foothold in Mexico. Betcris became the official sponsor of nine soccer clubs in Honduras at the end of March. The operator announced a distribution deal for the LatAm region one month prior to that.

Lebleu will be in charge of all tactical changes in the company’s promotional offers and operations to help it reach its revenue targets. One of the most respected brands in Latin America will be helped by his expertise as a veteran in the i gaming industry. Lebleu will be constantly improving game testing procedures and casino apps. He will be looking for ways to reflect the brand’s creative design messages in its core values. The casino director will implement the brand’s casino strategy and maintain the integrity of the company’s activities.

Lebleu was grateful for the opportunity to return to Costa Rica, where he began his igaming career two and a half decades ago. The new director spent a long time in Costa Rica before moving to Gibraltar in 2009. Betcris believes that Lebleu’s proven track record and powerful focus on commercial operations will turn into important assets for the brand.

Lebleu was able to land important positions in both Business to Consumer and Business to Business areas during his time in Europe. He worked for William Hill for four years as a French country manager and a Spanish territory manager. He worked with web development, mobile development and designer experts to create the best products, while cross-selling all types of e-Gaming products, including casino, poker, skill games and Vegas products. Lebleu was the head of sales for Europe and LatAm in Andalusia. He held important positions at both IBM and Probability.

Lebleu wanted to thank the Human Resources team who helped ease his transfer.

Summary:

Betcris has appointed iGaming industry veteran Lucas Lebleu as the new casino director. Lebleu will be responsible for supervising all tactical changes in the company’s promotional offers and operations meant to help it reach its revenue targets. He will also focus on optimizing content and finding ways to reflect the brand’s creative design messages in its core values.