Bally is partnering with the New York Yankees

Bally is partnering with the New York Yankees

Bally’s Corporation signed a lucrative partnership with the New York Yankees on August 1, 2022. Soon later, the betting startup made its formal debut in New York’s online sports wagering market. It is the first sports team collaboration for the gaming brand in the regulated market.

Bally’s Corporation is an international casino-entertainment brand which offers omni-channel online sports betting and online gaming products to the industry. Currently, the conglomerate owns and operates 14 casinos in 10 states, a racetrack in Colorado, as well as licenses to operate in leading iGaming markets such as New York and most recently Ontario.

The official sports betting partner

The New York Yankees have become an official sports betting partner of Bally’s Corporation, a mobile sportsbook. The team’s trademarks and marketing designation as an official sports betting, fantasy sports, iGaming, and free-to-play partner of the team will be gained by the sportsbook, as well as its brands Bally Bet, Monkey Knife Fight, Bally Casino, and Bally Play.

The gaming leader will be able to benefit from marketing inside Yankee Stadium. The outfield wall that lines the field, the Main Level bars on the left and right field, the Terrace Level ribbon board, as well as the LED boards in the Great Hall will be included. The centerfield video screen will feature an in-game feature for the sportsbook.

The collaboration with the team is fantastic, and it will provide the organization visibility in the state. He commended the New York Yankees as a club and stated that their global appeal speaks for itself.

New York Yankees Senior Vice President of Partnerships Michael J. Tusiani commented on the agreement. He shared that the team is interested in partnering with the sportsbook. He believes that the branding of Yankee Stadium will benefit the sports betting company and bolster its presence in the Empire State.

It has been a long time since the Debut

Bally Bet finally made its debut in New York State’s mobile sports betting market at the start of July 2022, after several delays. Local bettors accidentally found out about it on July 7, 2022, so the sportsbook did not make an official announcement about it. A New York resident posted a picture of how he can download the app and bet on the Yankees.

In July, Bally Bet announced that it will be entering one more promising iGaming and online sports betting sector and this time it was Ontario. The certification of the company will be valid until at least June 29, 2024, because it has been licensed by the Alcohol and Gaming Commission of Ontario. The Canadian domain names have also been received by its brands.

Bally’s becomes an official sports betting partner of the New York Yankees.

Summary:

The New York Yankees have become an official sports betting partner of Bally’s Corporation. Through its brands Bally Bet, Monkey Knife Fight, Bally Casino, and Bally Play, Bally’s will gain access to the team’s trademarks and marketing designation as an official sports betting, fantasy sports, iGaming, and free-to-play partner of the team. Bally’s will have marketing benefits inside Yankee Stadium.