The first US office will be in Washington DC

The first US office will be in Washington DC

UK sports betting exchange operator Smarkets plans to open a new office in the US in order to benefit from the gathering pace of sports betting in the country.

The importance of the decision was highlighted by the excitement of the company’s founder and chief executive officer, who communicated his excitement that the company would open its US office in DC.

The opening of a new office in the US capital will significantly expand Smarkets’ presence not only in the US market but globally.

Smarkets collaborated with Full House Resorts to gain market access in Colorado, via Bronco Billy’s Casino in Cripple Creek, and Indiana, via the Rising Star Casino, for its online sportsbook in 2019.

In June 2020, the SBK sportsbook went live in Colorado. Smarkets and Affinity Interactive worked together to power its sportsbook in Iowa. The app can be used for operations in Indiana.

DC was chosen as the company’s new office due to its vibrant tech environment and diverse talent pool, as well as the fact that the company was planning for some time to open an office on the East Coast.

You are right in the political and economic center of the US, and it is also an energetic sports city with all of the major American sports represented.

Business development, operations and marketing personnel are expected to be hired by Smarkets. The company will have a new office in the capital.

In May, the UK-based betting exchange operator signed an agreement with Strive Sponsorship to ensure the marketing brand’s content, podcasts and editing services for its Smarkets News and SBK Betting Zone.

The deal expanded on an active partnership between Smarkets and Strive for the past four years, during which they provided engaging sports content and services for Smarkets’ social media.

Summary:

UK-based sports betting exchange operator Smarkets has announced its plans to open a new office in the US. Founded in 2008, Smarkets has been operating via its headquarters in London and office in Malta. In 2019, Smarkets teamed with Full House Resorts to gain market access in Colorado, via Bronco Billy’s Casino in Cripple Creek, and Indiana, via Rising Star Casino.