Six months after initial approvals, BallyBet launches in New York

Six months after initial approvals, BallyBet launches in New York

The operator was one of nine approved to launch through the state’s tender process, after the state approved two bids which each included a group of operators. The first operators in the state were approved in January, followed by others in February.

The chair of Bally said the business was waiting until things looked better before it launched.

The business has officially started taking bets in the empire state via its BallyBet sportsbook, powered by the Bet.Works platform it agreed to acquire in 2020.

Bally’s is taking bets in the big apple on all the major sports. NY-area sports bettors can now wager on sports on their mobile device.

Arizona, Colorado, Iowa, Indiana, and Virginia are the other states in which BallyBet is live.

BetMGM, one of the operators approved for a licence in New York, has been active since January but has a minimal marketing presence. Gary Deutsch said that this will be the strategy for the MGM-Entain joint venture until the state’s tax rate changes.

Standard General, the investment fund led by Kim, already held a 20% stake in Bally’s, which was the subject of a proposed acquisition earlier this year. This was eventually rejected.

Summary:

Bally’s has started taking bets in New York via its BallyBet, powered by the Bet.Works platform it agreed to acquire in 2020. “NY-area sports bettors can now download our app on Android or iOS and start wagering today,” Bally’s said. New York is the sixth state in which BallyBet is live, following Arizona, Colorado, Iowa, Indiana and Virginia.