Fitzdares is the world’s oldest bookmaker and has become the official UK betting partner of Fulham FC. William Woodhams, CEO of Fitzdares, said, “This partnership has its roots in the 19th century, and we are bursting with excitement to finally join up with London’s original football club.” A new menu item will be introduced by Fitzdares at its members-only club in Mayfair.
Fitzdares and Cottager FC have forged a new partnership that will see them collaborating on marketing initiatives.
The West London club will work with Fitzdares to launch a series of activations centered around shared moments, history and humour.
Both organizations were interested in emphasizing their heritage. The founding of Fitzdares was in the early 20th century.
William Woodhams, Fitzdares CEO, commented: “This partnership has its roots in the 19th century, and we are bursting with excitement to finally join up with London’s original football club.” The only place better to watch football than The Fitzdares Club is at the Cottage.
Fitzdares will introduce a new menu item at its members-only club in Mayfair in celebration of this partnership.
Woodhams said that a taste of West London royalty would be brought to Mayfair with the addition of a Craven Cottage Pie.
Both the organisation and the man were enthusiastic and leaned into their history. Jon Don-Carolis said that they were delighted to welcome Fitzdares as their official UK betting partner.
We are proud of our heritage and embrace innovation in order to provide a closer and more personal experience for our fans and audiences.
An aligned partnership between the world’s oldest bookmakers and London’s original football club is poised to deliver a range of exciting and creative initiatives throughout the season.
Despite a ban on shirt sponsorship deals with gambling brands, the current main shirt sponsor is a betting firm called W88, which reached an agreement earlier this year.
Boris Johnson’s resignation and the subsequent postponement of a white paper on gambling reform delayed any further action regarding a ban.